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Marketing Training & Professional Development

Marketing Training & Workshops

Winning Work Through the Proposal and Presentation Process
- Focuses on strategy and best practices

Proposal and Presentation Management
- Focuses on the how-to of producing winning proposals using processes and tools

Proposal Writing
- In-depth training on how to write each section of a proposal using a formula to tell a story and connect with the client
- How to interview team members to gather the most useful information

Presentation Development
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In-depth training on creating presentation content

Presentation Skills
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Hands-on workshop focused on public speaking and presentation skills

Identifying and implementing Marketing Goals and Needs
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Workshop to identify, develop, implement, and meet your company’s marketing goals 

Marketing Department Organization
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Workshop to implement a marketing department structure that addresses your company’s current needs, workload, and future plans

Marketing Information Architecture 
- Workshop to design and implement a marketing file folder and naming system to keep information organized and easy to find for all users

Personal Development

  • Communication Skills 

  • Team Communications

  • Negotiation Skills

  • Delegation

  • Leadership Point of View

  • Business Etiquette

  • Networking 101

  • Management Skills for New Managers

  • Team Management

  • Leading Effective Meetings

  • Interview Skills for the Hiring Manager

  • Interview Skills for the Candidate

  • Strategic Career Path Development

Team Development

Don’t see a topic listed? Let’s talk about your team’s needs and develop a solution to help you shape a winning team.

Your technical staff did not learn marketing in college. And most marketers fell into the industry by accident, not design. It takes every team member of your firm to win new projects and continue winning work with your clients. Let’s chat about how Hello Diana Brown can help.

Need professional development specific to your group?

Past Presentations, Trainings, & Workshops

The Write Stuff
SMPS San Antonio; 2023

It’s Game Time - RFQ/RFP 101
AIA Houston Small Firm Round Table Committee; 2022

AEC 101 Summer Series
SMPS Houston; 2022

Storytelling: Once Upon a Time … And the Marketer Lived Happily Ever After
SMPS San Antonio; 2022
SMPS Southern Regional Conference; 2022
Freese and Nichols; 2022
SMPS Southwestern Regional Conference; 2023
SMPS Houston; 2023

Storytelling for the Technical Professional
Joeris General Contractors; 2022
Binkley & Barfield | DDCM; 2023

Presenting to Win
SMPS San Antonio; 2022

Marketing Road Map
ACEC Houston, Small Firm Leadership
Round Table; 2022

Marketing & Business Development
ACEC Houston, Small Firm Leadership
Round Table; 2021

Negotiation Skills Not Just for Men in Suits
International Latina Engineer Week; 2021
LJA Engineering, WAVE; 2022

Taking & Editing Photos on Your Phone - The Power of Creativity at Your Fingertips
SMPS Houston Professional Development; 2020

Designing on Your Phone - The Power of Creativity at Your Fingertips
SMPS Houston Professional Development; 2020
SMPS Virginia Professional Development; 2020

Equity, Inclusion & Diversity in the Arts
Leadership Houston; 2020

Here, Have a Taco - How to Serve Others Through Delegation
SMPS Southern Regional Conference; 2019
SMPS Houston Professional Development; 2019
SMPS Southeastern Regional Conference; 2023

A Career in Marketing
Leadership Houston; 2019

Business Etiquette
Harvey | Harvey-Cleary; 2019

Fighting for Life’s Lessons, M.A.X Talk
SMPS Southern Regional Conference; 2018

Winning Proposals and Nailing the Presentation
Texas A&M University, Construction Science Capstone; 2009 -2017
University of Houston Construction Capstone; 2012

Developing a Social Media Strategy
American Subcontractors Association Houston Chapter; 2015

Proposal Processes that Work 
SMPS Southern Regional Conference; 2013

Marketing Department Structures - What’s the Difference
SMPS Houston Professional Development; 2011

What Industry Professionals Are Saying

“Diana’s training makes strategies, processes, and skills approachable. Her approaches are scalable and transferable no matter the deliverable.”

Jeanette Esquivel
Marketing Manager
Vogler & Spencer Engineering

“Diana brings so much energy and personality to her presentations. You can tell she wants everyone to succeed. Today I learned that delegation is all about empowering your team to succeed.”

Jennifer S.
2019 Attendee
SMPS Southern Regional Conference

“I was able to quickly implement Diana’s training on recent proposal submissions. Wow, what a difference!” 

Laurie Dernick
Marketing Manager
Goree

“I didn’t really know anything about negotiating, but now I feel more confident in trying it, thanks to this presentation.”

Edith V.
2022 Attendee
International Latina Engineers Week

“Diana’s storytelling approach answers all of the pain points we have with resumes, project descriptions, project approaches, and cover letters. Diana’s workbook takes the guesswork out of storytelling.” 

Garrett McCullough
Marketing Manager
Marksmen General Contractors

“Thank you, Diana. Your training and approach cut my workflow time in half!”

Kailie Lobo, CPSM
National Marketing Manager
Ryan Companies

 

Presentation Sample

The following are clips from Diana Brown’s negotiation skills presentation for the International Latina Engineers Week 2021 Conference.

 

 See why working with Hello Diana Brown is the best option