Ready to elevate your proposals and write in a way that connects with your audience?
… Say Hello
Imagine having proposals that capture your audience’s attention and effectively communicate your company’s unique value. You can create captivating content through storytelling.
The challenge is . . .
The how-to of storytelling seems mysterious and daunting.
Without the proper elements, stories come across as nonsense or horror stories.
Marketers need specific training to tell stories that precisely communicate what the audience wants to know.
I get it.
When I was an in-house marketer for architecture, engineering, and construction firms, I faced the same challenges you’re facing.
That’s why I created Hello Diana Brown, a marketing consulting agency dedicated to training marketing teams on creating better proposals and marketing communications. Every day I help teams elevate their proposals, develop their skills, and ultimately win more work.
How powerful would it be to have a team of marketers who can write impactful stories about your firm's expertise, services, and value?
That’s where I come in.
Hello, I’m Diana Brown. I help marketers create better proposals.
Stories are impactful because they connect us to each other, our emotions, and our senses. I aim to make it convenient and straightforward for marketers to tell stories that connect and engage the audience.
I’m here to help your team craft the right messages through compelling storytelling.
Once Upon a Time … And The Marketer Lived Happily Ever After
Workshop Description
Once upon a time, in the lands known as A/E/C, lived many marketers frustrated over the mountain of proposals that failed to communicate the unique value of their company’s services. A mountain where mediocre proposals withered away because they did not capture the heart and mind of their reader. As marketers, we toil over creating captivating content, but what kind of stories are we really telling? Are our stories coming across as nonsense or horror stories? In this session, marketers will learn the elements of storytelling and how to apply them to proposals and presentations. Attendees will set off on their journey to happily ever after with an easy-to-use and impactful formula to write about their company, services, and the value their business delivers.
Key Takeaways
Learn the elements present in every story
Learn how each element relates to clients, proposals, and presentations
Learn how to cut through the noise and precisely communicate what the client wants to know
Learn how to use formulas to plan and write proposal material, presentations, and marketing communications
Workshops Include
Examples tailored to your firm
Hands-on exercises to solidify storytelling skills
Two 15-minute follow-up phone calls with each attendee to help them implement what they learned in their unique environment and marketing projects
Customized and printed presentation guide for each attendee to use and follow along during the training
Digital workbook for each attendee to easily and continuously implement storytelling in their work products
Ready to live happily ever after knowing how to easily write impactful stories that connect with your clients?
What Marketers Are Saying
“This storytelling approach answers all of the pain points we have with resumes, project descriptions, project approaches, and cover letters. Diana’s workbook takes the guesswork out of storytelling.”
Garrett McCullough
Marketing Coordinator
Marksmen General Contractors
“I was able to quickly Implement Diana’s training on recent proposal submissions. Wow, what a
difference!”
Laurie Dernick
Marketing Coordinator
REES
“Diana’s training makes strategies, processes, and skills approachable. Her approaches are scalable and transferable no matter the deliverable.”
Jeanette Esquivel
Marketing Coordinator
Vogler & Spencer Engineering
Say Hello
Schedule a free consultation. Let's go over your unique business and marketing needs to discover how you can win more!